They'll exploit user queries any way they feel they can, same as google or facebook. Apple is simply trying to take hold of a "voice search" market the same wa

They'll exploit user queries any way they feel they can, same as google or facebook. Apple is simply trying to take hold of a "voice search" market the same way google dominates the "web search" market. Currently apple uses google for the backend search, but once they swing their entire ecosystem to using it, apple can offer up their users' queries to the highest bidder, such as bing instead of google, and use for their their own marketing/data mining. Balmer might monkey-dance for apple to make themselves relevant in search again at the opportunity/cost, even as a apple's sub. Can't beat em + enemy of my enemy.