> when we define the MVP it seems to lack innovation Like most MVP's it's probably just a small subset or specific feature of what a mature MVA product will lo

> when we define the MVP it seems to lack innovation Like most MVP's it's probably just a small subset or specific feature of what a mature MVA product will look like. The key is to make that MVP more efficient to the user in comparison to the competing product. Use benchmark words like stronger, lighter, faster and cheaper over complicated terms that require abstraction like flexible, scalable, easier and performant. Think of something simple like the paper towel. It's a global commodity and sales are pretty much flat, so how is a brand to distinguish itself from others? Just cut the towels in half with another line of perforations. The new towels are smaller, lighter and cheaper by volume over the competition and all they did was adjust the settings on the perforator. Not everything is genius at the first iteration. It's hard work and requires a mix of innovation and feedback over time.