It's not just social points, it's access to fulfilling work. The better you do at conveying your unique value, the more likely you are to find someone who's wi

It's not just social points, it's access to fulfilling work. The better you do at conveying your unique value, the more likely you are to find someone who's willing to pay you appropriately for work that's right at the edge of your abilities. If you don't market yourself properly you'll be stuck on an HR salary scale (e.g. Programmer III at 105% of standard compensation) doing fungible work.