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Tested Advertising Methods, by John Caples (the writer of this headline), is one of the best books you can buy on how to write advertising copy.
by xekul 15y ago
Tested Advertising Methods, by John Caples (the writer of this headline), is one of the best books you can buy on how to write advertising copy.
- jeremydavid 15y agoMake sure you get the 4th edition... the 5th edition is terrible, as most of it was re-written by another author and Caples' famous ads are replaced by "new examples" that are vastly inferior.
- jeremydavid 15y agoMake sure you get the 4th edition... the 5th edition is terrible, as most of it was re-written by another author and Caples' famous ads are replaced by "new examples" that are vastly inferior.