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This is done in consumerland. I remember 30 years ago when my first child was born, I looked into diaper services. There were dozens, but when I dug deeper th

by russell 15y ago

This is done in consumerland. I remember 30 years ago when my first child was born, I looked into diaper services. There were dozens, but when I dug deeper they were all fronts for one or two firms. If you look at laundry detergent, they all come from a small number of firms. It might even work on the consumer side of the internet, e.g. generic dating site, dating site for jews, christians, academics, CS (good for girls looking for intelligent hard working husbands, not so good for guys ;-). However it wouldnt work so well for technical/business products. Can you imagine doing a technical evaluation for several products only to find the only difference among them was the logos.

cnu 15y ago
There is a whole group of website part of Bharat Matrimony (site where parents find life partners for their sons/daughters) catering to the particular regions/languages in India - bengali, tamil, kannada, telugu, etc. Each on its own domain. There are also separate sites for various religions and some exclusive sites like Privilege Matrimony, Elite Matrimony, DivorceeMatrimony, Defence Matrimony, etc. Check out http://www.bharatmatrimony.com/ http://www.bharatmatrimony.com/
Timothee 15y ago
Good point about laundry detergent. I remember in particular Procter&Gamble who was marketing Ariel and Vizir at the same time (in France). Similar packaging, same base product, similar pricing. One thing I remember now is that they had (in the 80s-90s) introduced a little ball in which to pour your liquid detergent to put in the middle of your laundry. Both brands had it obviously, so I imagine that made the other brands look like they were lacking something. Instead of having brand A with new unknown feature X, competing with brand B without X feature, you have two brands A1 and A2 with that feature and B without. I'd expect consumer to start thinking "well these two brands have it, so that must be good". Instead of comparing A and B, they're now comparing A1 and A2 instead. Clever. I'm not sure either how well two brands could work for tech/business products, but I wouldn't be surprised if the above example with the specific feature could work a bit: if you're trying a different approach to a problem but bring it through two brands, in a way it validates the approach. (if you don't know better)

by russell 15y ago

cnu 15y ago

There is a whole group of website part of Bharat Matrimony (site where parents find life partners for their sons/daughters) catering to the particular regions/languages in India - bengali, tamil, kannada, telugu, etc. Each on its own domain. There are also separate sites for various religions and some exclusive sites like Privilege Matrimony, Elite Matrimony, DivorceeMatrimony, Defence Matrimony, etc. Check out http://www.bharatmatrimony.com/ http://www.bharatmatrimony.com/

Timothee 15y ago

Good point about laundry detergent. I remember in particular Procter&Gamble who was marketing Ariel and Vizir at the same time (in France). Similar packaging, same base product, similar pricing. One thing I remember now is that they had (in the 80s-90s) introduced a little ball in which to pour your liquid detergent to put in the middle of your laundry. Both brands had it obviously, so I imagine that made the other brands look like they were lacking something. Instead of having brand A with new unknown feature X, competing with brand B without X feature, you have two brands A1 and A2 with that feature and B without. I'd expect consumer to start thinking "well these two brands have it, so that must be good". Instead of comparing A and B, they're now comparing A1 and A2 instead. Clever. I'm not sure either how well two brands could work for tech/business products, but I wouldn't be surprised if the above example with the specific feature could work a bit: if you're trying a different approach to a problem but bring it through two brands, in a way it validates the approach. (if you don't know better)