Brilliant advise ! Well done, I like the almost algorithmic recipe here. Speaking of writing, (sorry for slight high-jack) when writing your "ad copy"(yes I kn

Brilliant advise ! Well done, I like the almost algorithmic recipe here. Speaking of writing, (sorry for slight high-jack) when writing your "ad copy"(yes I know it's the devils work, especially on HN). But since we sharing writing tips :) Here is my ad-copy tip and litmus test Can I exchange company/ad-subject with one of my competitors and does the copy still make sense ? If yes then the ad/sales-argument is NOT unique enough and usually bad. Super Stupid example: You own an "Estate agency called Joe`s Family Homes and your ad-copy is: "At Joe's We, Sell the best houses and get you in the right home for the lowest price" Meh... Very generic and you can exchange "Joe" for any of your competitors and the ad will still be true and make sense (and be crap). A 'better version' might be: "Joe Smith (From Joe's Homes), who grew-up in your neighbourhood will not only get you in your next home, he probably went to high school with you and knows the in's and out of this town"