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WaPo built a special tool they call 'Bandito' to A/B test headlines and pick the one that gets the most clicks: https://www.washingtonpost.com/pr/wp/2016/02/09/
by gnicholas 4y ago
WaPo built a special tool they call 'Bandito' to A/B test headlines and pick the one that gets the most clicks: https://www.washingtonpost.com/pr/wp/2016/02/09/wsj-washington-posts-bandito-tool-optimizes-content-for-clicks/ https://www.washingtonpost.com/pr/wp/2016/02/09/wsj-washingt...
- loki49152 4y agoI've noticed that headlines on some of the major news outlets sometimes change after the javascript fully loads. I don't follow WaPo, so this isn't unique to them.