Yes I know, but people take pride in their work and they want a cool name for their project. Like I said Snowden did mention that NSA mandated the use of this

Yes I know, but people take pride in their work and they want a cool name for their project. Like I said Snowden did mention that NSA mandated the use of this code name generator in his book, and it was indeed random for this reason. But he also describes people used to game the system for a cool code name by simply running the generator over and over until they got one they liked :) I would imagine that a cool name would also make it easier to sell a proposal to the brass. Prudence or not, people are easily influenced this way. It's why marketing works.