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We've never tried it before, but we've thought about it. We've decided not to do this, because it would be too expensive, and take too much time. This means you

by cvdamme 15y ago

We've never tried it before, but we've thought about it. We've decided not to do this, because it would be too expensive, and take too much time. This means you'll spend 2X money and time on marketing for the same product with different names. It already takes quite some time and money to build product awareness for one product with one product name. In my opinion, this is something you should do in case you're a big company and have a lot of money. I think if you want to do A/B testing you just have to create different landings pages that discuss a different problem. On each landing page you explain how your product solves a specific problem. Is there a specific reason why you want to do this?

mathattack 15y ago
I was thinking A/B testing too when I saw the headline. This seems something better to do earlier rather than later, especially if you're looking for repeat business, as you can alienate those who liked the old name. This can be dangerous even for logos. (Look at the Gap and Starbucks for issues there.)
- cvdamme 15y ago
  Yes, I totally agree. It is important to do this early on. Also, make sure you can buy the domain name, because this is really important for your google ranking. Also, I would prefer to use a name which does not have any meaning. In this way, you'll never have problem with semantics. Think about the problem of Nokia's new cell phone Lumia ;-)
Timothee 15y ago
I'm currently trying to decide between two names and tried a little AdWords campaign to see if there was a significant difference in click-through rate just based on the name. (result so far: there's a little one but not huge) I started to wonder what effects launching both names could have. But I'm by myself for now, so this is pretty much out of the question. I also realize that a name doesn't make or break a product/company. But since I need to pick a name, I started to think about that.
- alexchamberlain 15y ago
  Of course, it has the significant advantage that the code has to be designed to accommodate 2 names.

by cvdamme 15y ago

mathattack 15y ago

I was thinking A/B testing too when I saw the headline. This seems something better to do earlier rather than later, especially if you're looking for repeat business, as you can alienate those who liked the old name. This can be dangerous even for logos. (Look at the Gap and Starbucks for issues there.)

cvdamme 15y ago
Yes, I totally agree. It is important to do this early on. Also, make sure you can buy the domain name, because this is really important for your google ranking. Also, I would prefer to use a name which does not have any meaning. In this way, you'll never have problem with semantics. Think about the problem of Nokia's new cell phone Lumia ;-)

Timothee 15y ago

I'm currently trying to decide between two names and tried a little AdWords campaign to see if there was a significant difference in click-through rate just based on the name. (result so far: there's a little one but not huge) I started to wonder what effects launching both names could have. But I'm by myself for now, so this is pretty much out of the question. I also realize that a name doesn't make or break a product/company. But since I need to pick a name, I started to think about that.

alexchamberlain 15y ago
Of course, it has the significant advantage that the code has to be designed to accommodate 2 names.