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OTPP bought the New Zealand Yellow pages for $US 1.6 billion in 2007[1]. Perfectly timed just as the Internet and Mobile phones took over everything (and just
by slyall 4y ago
OTPP bought the New Zealand Yellow pages for $US 1.6 billion in 2007[1]. Perfectly timed just as the Internet and Mobile phones took over everything (and just before the GFC hit). Just 3 years later it was a complete mess.[2]
[1] https://www.forbes.com/2007/03/27/nz-yellow-pages-markets-equity-cx_vk_0326markets2.html https://www.forbes.com/2007/03/27/nz-yellow-pages-markets-eq...
[2] https://www.stuff.co.nz/business/money/64397212/yellow-directory-business-to-attempt-reboot https://www.stuff.co.nz/business/money/64397212/yellow-direc...
- jasonwatkinspdx 4y agoMy god. Even in 2007 one glance at the stack of phone books in any apartment building lobby would have told you how little people were using them even then.