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They laughed when I sat down at the piano, but when I started to play
- grifaton 15y agoSo what was this an advert for? Clicking on the advert itself just gives a 404.
- gmkoliver 15y agoMusic lessons by correspondence. Here's a working link, http://www.powerwriting.com/caples.html http://www.powerwriting.com/caples.html
- xekul 15y agoTested Advertising Methods, by John Caples (the writer of this headline), is one of the best books you can buy on how to write advertising copy.
- jeremydavid 15y agoMake sure you get the 4th edition... the 5th edition is terrible, as most of it was re-written by another author and Caples' famous ads are replaced by "new examples" that are vastly inferior.
- jeremydavid 15y agoMake sure you get the 4th edition... the 5th edition is terrible, as most of it was re-written by another author and Caples' famous ads are replaced by "new examples" that are vastly inferior.
- Vivtek 15y agoAt the bottom of the page, the article implies that the subject of the ad started to strum the piano, at which point I realized that they had reason to laugh; the subject of the ad was a professional comedian, thus: "They laughed when I sat down at the piano, but when I started to play they really bust a gut!" So really, this was the story of a total success.
- gujk 15y agoThe repeated misuse of punctuation when quoting the headline undermines the story.