3 ms·

>This is true: but Apple also shot themselves in the foot here A 2.2T company doesn't usually do that. It's all about the lock-in they get with Metal games tha

>This is true: but Apple also shot themselves in the foot here A 2.2T company doesn't usually do that. It's all about the lock-in they get with Metal games that won't run on non-Apple hardware. And incentivizing PC game devs to learn Metal to target Macs and eventually iOS where they take 30% of all gaming revenue. They don't give a crap about Mac users being able to run new or old games because they make no money from it.

hakfoo 4y ago
Apple has nothing to sell in that space from a hardware-design perspective. Is there even a M-series machine with a PCI-Express x16 slot? There's also probably both NIH and price problems with GPUs. They clearly want to go for full Apple Silicon designs, but they have no answer to today's high-end GPUs. Even if the brought a "Geforce killer" to market, they'd have an uphill battle of proving compatibility and earning trust (compare Intel Xe). So to be competitive, they'd have to offer an existing trusted premium GPU at least in the near term. That either means selling a normal Radeon or Geforce with little markup, or adding enough of an Apple Tax that it makes the whole endeavour uneconomical. I am curious though if it has an impact on higher-margin sales. I could see people saying "I have a $2000 budget, and I want to play games as well as use MacOS... I can buy a fairly kitted out Mac that won't game, or I can buy the cheapest Mac Mini and a $1200 gaming PC to sit next to it."