Apple is not the first... but is more relentless. You get iPhone X, WWDC is about that, then iPhone X+1, WWDC+1 is about that too, etc. ... is like the MCU of

Apple is not the first... but is more relentless. You get iPhone X, WWDC is about that, then iPhone X+1, WWDC+1 is about that too, etc. ... is like the MCU of the developer world. Is kinda ironic, that MS is more about long-support but Apple deliver it better (eventually), in the sense that it continue building momentum. Then, together with the continuity, it also trow some nice candy here and there, and if that catch (ie: Apple Watch, Payments, etc), then you see about it in WWDC+1. --- In the other hand, Google is like the DC: Each installment is only loosely connected to THEIR "brand" but it not create the momentum that make developers confident about putting passion on certain stuff. Alone each thing is interesting, but it not create the feel you actually need to continue about that... Is like the video game world: If each game a company launch is "different", then each game a company launch needs to be great. Instead, Apple launch something, at first interesting but probably considered not that big of a deal (like iPod), then iterate, it become MORE interesting (but: Without requiere EACH LAUNCH to be massively interesting) and somewhere along the line you get caught in the wave, and your next time? You are already hooked.