I like this new beef over seed oils, which they sometimes label plant oils to sound even more friendly. It's shaping up to be smoking/sugar/hfcs 2.0. But why no

I like this new beef over seed oils, which they sometimes label plant oils to sound even more friendly. It's shaping up to be smoking/sugar/hfcs 2.0. But why now is it coming to the fore? we've had independent publishing on the internet for decades.