Indeed. And I find it interesting how this The research arms of the CIA and NSA hoped that the best computer-science minds in academia could identify what th

Indeed. And I find it interesting how this The research arms of the CIA and NSA hoped that the best computer-science minds in academia could identify what they called “birds of a feather:” Just as geese fly together in large V shapes, or flocks of sparrows make sudden movements together in harmony, they predicted that like-minded groups of humans would move together online. (...) ties up nicely with Google's FLoC[0]: FLoC provides a privacy-preserving mechanism for interest-based selection of ads and other content. As a user moves around the web, their browser uses the FLoC algorithm to work out its "interest cohort", which will be the same for thousands of browsers with a similar recent browsing history. The browser recalculates its cohort periodically, on the user's device, without sharing individual browsing data with the browser vendor or anyone else. And the name makes the whole thing even funnier. Pretty interesting coincidence. ;-) [0] - https://developer.chrome.com/docs/privacy-sandbox/floc/ https://developer.chrome.com/docs/privacy-sandbox/floc/