It's also important to note that Google Analytics, while dated now, and technically an acquisition, was category-defining in how it anchored the concept that an

It's also important to note that Google Analytics, while dated now, and technically an acquisition, was category-defining in how it anchored the concept that analytics should be something every company gets for free. The competition at the time was IBM! And of course, it allowed Google to gain a foothold on every page and set cookies wherever it desired. https://digitalstateconsulting.com/knowledge-is-power/brief-history-google-analytics-part-one/ https://digitalstateconsulting.com/knowledge-is-power/brief-... > Phil Mui, the former Group Project Manager of Google Analytics, explains how Google’s initial version sought to democratise advanced web analytics to the masses. “The primary focus was to make sure that not only people who are willing to pay a million dollars or more on analytics products are able to get access to a very decent set of tools to understand the behaviours of online browsers”, he said at a conference in New York 2011. > Google realised the infinite potential of data to create a better experience for web users. “By liberating this tool we could empower companies of all sizes to become smarter and more effective online”, remarked Muret. “We assigned considerable resources to our online solution and released it to the public for free [and]…has since grown beyond anything that we could have expected”.