It really is bizarre, specially because it doesn't make sense in terms of money. They prefer to spend dozens of hours seeking, testing and tweaking free/gratis

It really is bizarre, specially because it doesn't make sense in terms of money. They prefer to spend dozens of hours seeking, testing and tweaking free/gratis products (in some cases their hour worth more than $100/h), but they don't want to pay $100/year in a product that will save them dozens of hours.