While I don't want to speculate for ACM, I do know a lot about the association space and their business models as I have reported on this space for a decade. I

While I don't want to speculate for ACM, I do know a lot about the association space and their business models as I have reported on this space for a decade. I would suggest that in a situation like this, "paying for it" probably refers to: - Accounting for the loss in revenue from changing a service that was once commercial (as this would be an example of a loss of a "nondues revenue," something a lot of organizations are actually trying to increase so as to cut back their reliance on membership dues) - Potential rights considerations (there are magazine articles with photos in that archive, for example, and many of those might have contracts/ownership considerations to work through) - The labor of actually managing the transition (with something like this you wouldn't want to just run a script to open it up, you probably would have to double-check things, and there are simply a lot of things). They have to budget for any employee work used to handle this transition. They emphasized to me in our interview, however, that the issue was not technical; I actually thought it might be given the amount of content there is, but as they're quoted as saying in the piece, the real work centered around the creative decision-making around actually making a call like this.