You really have to demonstrate in which situations it is superior to just a "regular" rss syndication service like http://netvibes.com http://netvibes.com Maybe

You really have to demonstrate in which situations it is superior to just a "regular" rss syndication service like http://netvibes.com http://netvibes.com Maybe create some "cases" where you can show the true benefit from your product as mentioned before. At the moment the API makes it sound like a b2b tool (i.e. a tool only for those that work with APIs already?) and I am not sure in how far they would use such a service (familiarize with the API) over just coding something similar themselves. But what I could indeed see as a very successful service is something, where you just enter a shortned rss feed and it spits out solely based this information a full-text rss feed. You got to pick one of these aspects, focus on it and clearly communicate it - otherwise the API thingy is making it very tricky to interpret what it does. Oh and one more thing... the testimonial guy has in my opinion already a bit of "overexposure" through the web. Be careful about that. I hope you know what I mean...