> Reselling software gives you many of the benefits of a software business, without ... development cost. This sound fishy. > That means you can enjoy recurri

> Reselling software gives you many of the benefits of a software business, without ... development cost. This sound fishy. > That means you can enjoy recurring revenue, selling one product to multiple customers This is immoral and socially harmful. > and strong profit margins by white labeling a software tool that already exists. This is incestuous and immoral. Just make your software free and be done with it. > These benefits are what attract many people to starting a SaaS, or software as a service, Many gold-diggers hustlers maybe. > After all, there may already be a tool that solves the same problem. Could you become a software reseller instead of a software creator? If you don't want to do an honest day's work, then maybe. > To help me learn more about reselling software (also known as white labeling), I connected with Chris Lollini. Chris is a self-described “recovering engineer” who started a marketing agency as a side hustle 9 years ago. hustle is the appropriate term. > That agency evolved into a multi-6-figure white labeling operation called Reputation Igniter. Well, this certainly ignited that Lollini guy's reputation as far as I am concerned.