I clicked the link expecting to find evidence of great things that resulted from discomfort. Stopped reading midway when it became clear it wasn't that kind of

I clicked the link expecting to find evidence of great things that resulted from discomfort. Stopped reading midway when it became clear it wasn't that kind of article. Also, who is behind this conspiracy of essays written with one-sentence paragraphs? I'd seriously like to know where this style being taught. It reminds me of "ad copy," which does empirically appear to work for persuading people to consume certain products but for reason I've never understood.