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The biggest unlock that most HNers will miss in this article is what the guy did for lead generation.
by jollofricepeas 4y ago
The biggest unlock that most HNers will miss in this article is what the guy did for lead generation.
- mickael-kerjean 4y ago"He would sit in his car at lunch and cold call roofers, plumbers, dentists, and other small businesses he saw as potential customers."
- jollofricepeas 4y agoThe calling isn’t the unlock. It’s what he asked them to do first. An interview is much easier then asking them for a sale upfront. Everyone wants recognition.
- jqpabc123 4y agoThe biggest unlock that most HNers will miss in this article is that this guy isn't selling software, he is selling marketing.