The market responds to newness, and if you can sweep issues under the rug you get two very lucrative demographics: 1) Customers who barely do anything with the

The market responds to newness, and if you can sweep issues under the rug you get two very lucrative demographics: 1) Customers who barely do anything with their devices and therefore never have issues 2) Fans who experience issues, but accept them as a bump in the road towards the dream they’ve been sold And this is at a cost-savings: less in R&D (because you can patch in-field), less in maintenance hours, and less opportunity cost for having “10x” devs do that maintenance. There’s also a fear-based reason for companies to chase features: they worry that the market will see them as stagnant and see the competitors as exciting.