I'm guessing the idea of the theme is to show off the images created by the site owner, so it's well-suited for a photographer's site, but the images coming up

I'm guessing the idea of the theme is to show off the images created by the site owner, so it's well-suited for a photographer's site, but the images coming up on Swupa are borderline kitsch. A few I've seen are a breath away from Thomas Kinkade. Worse, they tell me nothing about the site or why I'd want to use it. The effect is puzzlement. I'm wondering what the research or testing process was that lead to this design. Or are we now taking part in the research and testing?