I wouldn’t call Samsung a no-name seller, and they introduced smart tags a few months before Apple (https://en.wikipedia.org/wiki/Samsung_Galaxy_SmartTag https:

I wouldn’t call Samsung a no-name seller, and they introduced smart tags a few months before Apple (https://en.wikipedia.org/wiki/Samsung_Galaxy_SmartTag https://en.wikipedia.org/wiki/Samsung_Galaxy_SmartTag, https://en.wikipedia.org/wiki/AirTag https://en.wikipedia.org/wiki/AirTag) Also, I think Apple thought harder about this kind of problem than Samsung. They mad their tags beep every now and then because of that. It doesn’t seem to be enough, though. I don’t see an easy way out of this. They could put a human in the loop when a user asks for a given AirTag too frequently, but that may not be enough, and would make some users unhappy because of the added friction.