Whether you are satisfying the terms and conditions of your contract is secondary. A contract is there to codify the most basic rights and obligations and gener

Whether you are satisfying the terms and conditions of your contract is secondary. A contract is there to codify the most basic rights and obligations and generally says nothing about excellence, growth and value. If a competitor really wants a piece of your cake - which I assume several actually want since it seems lucrative - they could establish the perception that you are not creating enough value/growth for the licensor.