Coding ability (the 99% not the 1% of elite coders) is a commodity. "The question used to be: Does it run? That was enough, because software that worked was sc

Coding ability (the 99% not the 1% of elite coders) is a commodity. "The question used to be: Does it run? That was enough, because software that worked was scarce... So if it’s not about avoiding fatal bugs, what’s the business of software? At its heart, you need to imagine (and then execute) a business that just happens to involve a piece of software, because it’s become clear that software alone isn’t the point. There isn’t a supply issue--it’s about demand. The business of software is now marketing (which includes design)." http://sethgodin.typepad.com/seths_blog/2010/10/the-business-of-software.html http://sethgodin.typepad.com/seths_blog/2010/10/the-business...