"already have a conception of who Blacks and Hispanics "are" and it's not quite positive. They have a deficit initial position" I agree. In a sense it's like a

"already have a conception of who Blacks and Hispanics "are" and it's not quite positive. They have a deficit initial position" I agree. In a sense it's like a negative brand association. I would add that we could also discuss the positive association of blacks with sports or entertainment vs. some other minorities or even whites. But Jewish and sports? No. Jewish and Medicine? Yes.