I think they mean more saturated colours? Though I suppose the current OLED TVs already support DCI-P3 and there is no bigger colourspace available for video co

I think they mean more saturated colours? Though I suppose the current OLED TVs already support DCI-P3 and there is no bigger colourspace available for video content. Edit: Actually, one thing that LG do is that they have a white pixel (RGBW layout) for the really high brightnesses required for HDR. This means colours get paler when the white pixel is used. This could be what they meant.