Frankly, I think you're already fucked if you need an agile coach to explain that to a VP leading a software development project. Either the VP is grossly ignor

Frankly, I think you're already fucked if you need an agile coach to explain that to a VP leading a software development project. Either the VP is grossly ignorant of what they are doing, or they have structural incentives that make building good software of secondary, or tertiary importance. I've never seen mere coaching fix this.