I saw a stat (it was cited but I can't find it) that 30% of all TV watching is not live and that was across _all_ age groups, I couldn't imagine how high that n

I saw a stat (it was cited but I can't find it) that 30% of all TV watching is not live and that was across _all_ age groups, I couldn't imagine how high that number is for 20, and 30 something's.