It’s still very early in whatever the future of this stuff is going to be. If you look at other technology frontiers that were to eventually mature, many of th

It’s still very early in whatever the future of this stuff is going to be. If you look at other technology frontiers that were to eventually mature, many of the pioneering brands that were very well known at the time became just a mention in the historical narrative. I think one can make a fair argument that there’s a long road ahead and that Coinbase’s future will have much to do with their positioning (product, partnerships, sticky user capture) and little to do with their brand.