Yeah, and once you solve the issue of EMI/EMC compliance for generic applications (that is, expanding your market appeal to be large enough to sustain a hockeys

Yeah, and once you solve the issue of EMI/EMC compliance for generic applications (that is, expanding your market appeal to be large enough to sustain a hockeystick growth VCs expect)- you basically end up with a PLC, which means you now get the opportunity to compete with Siemens, ABB, Allen Bradley and the likes.