No really. The wire services that you can pay for are mostly junk, same with PR Web. It'll get picked up on google, and some sites syndicate the content, but as

No really. The wire services that you can pay for are mostly junk, same with PR Web. It'll get picked up on google, and some sites syndicate the content, but as far as generating any legit interest from the press they're just not a reliable way to go. The answer is to develop a press list and contact them individually. And it'll do no good to send your press release to my Mother, she wouldn't want it.