These are all worthy engineering-related accomplishments. That's sort of the problem. Apple has lost touch with the Mac user. The Mac user is a sophisticated

These are all worthy engineering-related accomplishments. That's sort of the problem. Apple has lost touch with the Mac user. The Mac user is a sophisticated creative or professional who strongly relates to the spirit of quality that Jobs invested into the Mac. The Mac has Presence the way a work or art does. Apple is trivializing the Mac and demeaning The Mac Presence by eliminating the stylistic difference between the Mac and iOS devices.