I'm woefully underinformed. But SSI seems like some kind of next-gen adtech. Instead of scaring people about privacy we just convince people "it's safe - you ar

I'm woefully underinformed. But SSI seems like some kind of next-gen adtech. Instead of scaring people about privacy we just convince people "it's safe - you are in control." Meanwhile you can now sell your privacy. I hope someone less cynical can convince me it's a good idea.