> In 2018, General Assembly was sold to Adecco, a large, publicly traded, global corporate training company. While all of GA’s prior valuations were based on th

> In 2018, General Assembly was sold to Adecco, a large, publicly traded, global corporate training company. While all of GA’s prior valuations were based on their consumer revenue, Adecco bought the company almost entirely for the B2B business. From Adecco’s point of view, the consumer business was the moat that allowed GA to have a virtual monopoly in “real” training — programs that were market-tested rather than driven by HR. Adecco had (and still has) a massive global sales organization that targets buyers of corporate training. General Assembly became a unique product that the sales team could offer.