Nick - I don't think the goal is to make a masterpiece. Anyone with a smartphone is no more than 5 feet away from a video capture device 24/7. For the first t

Nick - I don't think the goal is to make a masterpiece. Anyone with a smartphone is no more than 5 feet away from a video capture device 24/7. For the first time in history hundreds of millions of people have the ability to capture and share video instantly. Unfortunately most people don't take advantage of this fact because they find video intimidating. Socialcam is trying to break down the wall and make video fun. It turns out that filters do a great job of this.