I'm not sure that's true. There are two types of video content right now: 1) Ad supported 2) Pay per episode or subscription Unless Google tries to block the a

I'm not sure that's true. There are two types of video content right now: 1) Ad supported 2) Pay per episode or subscription Unless Google tries to block the ads or take an outsized cut of the episode or subscription fee, the content providers are no worse off than with Apple's current or proposed solution. Edit: Outside of YouTube, the ads shown before videos online are one of the few places Google does not seem to have a near monopoly online. In my experience, most of the ads seem to be for cars and insurance companies and controlled by the website owner themselves (Hulu, Comedy Central, NBC, ESPN3).