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All which can be learned through focus groups and internal feedback, no need to further confuse and frustrate your users.
by tornato7 4y ago
All which can be learned through focus groups and internal feedback, no need to further confuse and frustrate your users.
- szundi 4y agoAfter you have the engine running, the marginal cost of an A/B is probably smaller than a focus group test. So if you really believe in focus groups for the results and you are also ambitious enough - probably this means go for A/B. Disclaimer: just thinking, not knowing the costs
- tornato7 4y agoDefinitely agree, though I think the point of this thread is we don’t know the “true cost” of A/B testing in terms of long-term lost user engagement. Have we done an A/B test for A/B testing where we test A/B testing…
- fshbbdssbbgdd 4y agoIt’s very common to think something is a good idea based on focus groups and internal feedback and then learn it’s a bad idea from launching it (or running an AB test).