It's not obvious to work out what exactly the plan is, as the press release has a fairly thick coat of corporate speak on it. However I assume they'll want to

It's not obvious to work out what exactly the plan is, as the press release has a fairly thick coat of corporate speak on it. However I assume they'll want to take a chunk out of the Raspberry Pi market -- whose hardware always was shit, but whose execution has lately been terrible as well, what with the years-long scarcity of boards. The Pi's secret to its success is arguably its community support, and I think only Arduino can match that.