The non-Apple equivalent of AirPlay (which planb mentioned) can, for now, be Wi-Di for PC-to-TV streaming. This can and should be integrated to Google TV - plus

The non-Apple equivalent of AirPlay (which planb mentioned) can, for now, be Wi-Di for PC-to-TV streaming. This can and should be integrated to Google TV - plus an AirPlay interface for beaming content from Apple's devices if Wi-Di for Apple devices is an issue. With Apps being added to it, we might start seeing streaming content providers make apps that offer pay-per-view or subscriptions within the app and become the TV-equivalent of a cable channel. Google TV might even make it easier to recommend (socialize) and manage subscriptions/pay per view on these apps by centralizing it in the way Game Center socializes / centralizes score-keeping on iOS devices for game apps.