It's both of these. I see the "new productivity coolness" cycle over and over again and Superhuman is a part of that. But their "innovation" and growth was pri

It's both of these. I see the "new productivity coolness" cycle over and over again and Superhuman is a part of that. But their "innovation" and growth was primarily driven by the status you get from having the icon on your homescreen and tweeting about it.