The problem is that people aren't perceiving the link to be applicable to their situation for whatever reason. A better solution rather than investing more tim

The problem is that people aren't perceiving the link to be applicable to their situation for whatever reason. A better solution rather than investing more time in handling emails would be to alter the message the user sees when they get the login wrong: "Invalid username and/or password. Would you like us to reset your password for you? [button: YES, reset my password]" If the user simply mistyped their password they can ignore the prompt and try again. If they click the YES button, direct them to a page that has the email address they entered pre-populated and a "Reset My Password" button with clear instructions elsewhere on what to do. For example, an arrow to the email field with instructions on ensuring the email address is correct; another arrow to the button with instructions to click there. Clicking on the button then shows "We have sent an email to <your email address>. Please follow the instructions contained in the email to reset your password." The email would contain a link with a time-expiring token that, when clicked, lets them specify their new password. With that approach you could have reduced those types of emails to mostly situations where the user did not get the email.