Getting an assistant makes a lot of sense in most cases, but there is one area that you should never use an assistant. Never let an assistant mediate meetings

Getting an assistant makes a lot of sense in most cases, but there is one area that you should never use an assistant. Never let an assistant mediate meetings or contacts with clients, partners, investors, or anyone else. If you're at a start up, book your own meetings. Everyone else can do it, so can you. Why? 1. It's rude. They wanted to talk to you but you've punted them to an assistant. For a tiny company, you aren't that important. 2. It cools the relationship before it started. Relationships are the core asset of any business. Prioritize them. 3. It distances you from the market. As a startup, you should be as close to the market as possible. Actively disintermediating from people around you is a bad sign of how out of touch you likely are.