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"You give the same answer you always give. Another 5 minutes of your (and your customer’s) life wasted." For certain types of businesses having the customer se
by larrys 15y ago
"You give the same answer you always give. Another 5 minutes of your (and your customer’s) life wasted."
For certain types of businesses having the customer send you an email that you have to respond to (and we use auto complete emails so they are knocked out in < 30 seconds) is a great opportunity to try to sell them something else or even answer a survey question etc.
After all companies do all sorts of things to get customer interaction. There is nothing better than building customer loyalty (once again depending on the particular situation) by using this as a way to send a seemingly personal response which someone will definitely be reading and not ignoring like a sales email. Even if you are not selling anything there is a value to that.
- DanBC 15y ago>having the customer send you an email [...] is a great opportunity to try to sell them something else or even answer a survey question etc. Wow. That wouldn't go down well with me.
- larrys 15y agoAre you sure? What's wrong with showing an extra line saying, for example, "by the way did you know that we also offer site monitoring which you can get for an additional $ per month"? It's similar to the viral marketing that started with the "get your own free email at hotmail.com" as a result of Tim Draper's suggestion... http://en.wikipedia.org/wiki/Timothy_C._Draper http://en.wikipedia.org/wiki/Timothy_C._Draper
- DanBC 15y agoI want you to fix my problem. If something is broken enough that I need to contact you then, in my mind, your only priority is to get me working again. Associating your other products with the faults I've found in the product I'm using might be a sub-optimal marketing strategy.