There's not a lot of CE manufacturers selling devices with a $100 BOM for $150-$200. Those $200 Smartphones (iPhone 4S is ~$189) retail for $600 assuming the s

There's not a lot of CE manufacturers selling devices with a $100 BOM for $150-$200. Those $200 Smartphones (iPhone 4S is ~$189) retail for $600 assuming the same markup even with your number of $100 your looking at a $400 box. Boxee's box is $200 bucks and is pretty decent so you have to assume a $200 box is possible, but GoogleTV is a significant step up in performance and hardware features to Boxee.