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"Ultimately the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose. If you tru
by SirWart 18y ago
"Ultimately the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose. If you truly believe you need to pick a mobile phone that "says something" about your personality, don't bother. You don't have a personality. A mental illness, maybe - but not a personality."
Apple's genius is that almost everyone has this affliction as for what clothes they wear, car they drive, house they live in, and you can make money applying it to the technology they use.
- silentbicycle 18y agoApple's attempts to turn a computer into a style accessory have also brought out a lot of resentment in some people. When things suddenly becomes fashionable, they tend to become heavily commercialized and flooded by people whose interest seems superficial, and it adds a lot of noise to the community. (It's sort of like the "Eternal September" effect. (http://www.catb.org/~esr/jargon/html/S/September-that-never-ended.html http://www.catb.org/~esr/jargon/html/S/September-that-never-...)) I think this is a large part of why some people gripe about Macs / Mac users being pretentious.