Um from your article (I accept its not absolutely proving my point) but the basic premise still stands that Apple has a secondary ongoing revenue stream past t

Um from your article (I accept its not absolutely proving my point) but the basic premise still stands that Apple has a secondary ongoing revenue stream past the actual hardware sale. "It's hard to say whether the second-generation Apple TV is subsidized," said Rassweiler, noting that iSuppli's BOM doesn't account for software costs, licensing fees, research and development, marketing and other expenses. Nor do retailers -- including Amazon.com, which sells the Apple TV -- pay the full retail price when buying them from Apple.