The main issue for creators is distribution. They go to platforms for that. If they host on their own, they lose it. Aside, it talks about ditching the middle

The main issue for creators is distribution. They go to platforms for that. If they host on their own, they lose it. Aside, it talks about ditching the middleman. Problem is these platforms already dominated people's attention. They are an unavoidable middleman. Creators have to compete for attention there, convincing these platforms they deserve some. Unless these problems are solved in large scale by open alternatives, nothing will change.